Jeremiah Andrick

Last updated September 23rd 2011
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Jeremiah Andrick

16118 1st Ave NE
Duvall, WA 98019

425.214.6426

www.jeremiahandrick.com

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SUMMARY

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Online marketing leader with a passion for customer development, creativity, technology, and strategy. Proven success in driving online success and leading innovation, providing operational leadership, and numbers-driven impact.

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WORK EXPERIENCE

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June 2009 - Present
Senior Manager, Online Customer Acquisition

Logitech

Fremont, CA
Senior global manager responsible for leading improvements to Logitech.com content management system. Developed marketing strategies for organic search, Paid Search and Social Commerce for Logitech.com.

  • Doubled revenue from organic search 2 years in a row
  • Drove engineering efforts to modernize the Logitech.com CMS.
  • Develop online marketing road maps
  • Created governance for content strategy and roll outs
  • Executed global paid search campaigns with an average cost as a percentage of sale of 12%.

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Sept, 2007 - April, 2009
Senior Program Manager - Community Engagment

Microsoft - Live Search/Bing

Redmond, WA
Brought in to establish the community building and measurement efforts around Bing Webmaster Center. Worked closely with product marketing and engineering teams to develop outreach plans and feedback loops for SEO and SEM marketplace. Designed training and help resources for those in Search industry.

  • Webmaster.live.com - Launched in Beta Nov 2007 and V1 in Aug 2008.
  • Social media measurement - designed program for tracking and measuring social media impact through Share of Voice and Sentiment tracking.
  • Influential engagement - Established influential outreach and engagement plan.
  • Presenter at internal, partner, and external technology meetings and conferences.
  • Trained SEOs and SEMs on how to optimize for Bing


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April, 2005 - Sept, 2007
Program Manager

Microsoft - MSDN & Technet

Redmond, WA
Owned the help and support publishing pipeline between Visual Studio & the MSDN/TechNet Publishing System. Shipped features for SEO and help and F1.

  • MSDN Feedback Center - Designed platform that enabled customers to provide feedback directly into Visual Studio 2005 product pipeline.
  • MSDN and TechNet search - Started as an incubation project for improving help and topic search. Released in VS 2005 F1 help and on the web as the default Contextual Search.
  • Code Search - through collaboration with Microsoft Research developed and designed a prototype system to search source code and samples on MSDN & TechNet (integrated into Bing).
  • Managed analytics & reporting for monthly business reviews and page performance guidance.
  • Cross-group collaboration with Engineering & Content audiences in the Developer Division & Windows Server teams
  • Developed early social engagement & integration points for consumer discovery on MSDN.

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Jan, 2004 - Mar, 2005
Product Manager

Kinetic Technology

Louisville, KY
Brought in to bring the KBAM publishing product to market and manage partner relationships. Quickly established close relationships with Sales and Project teams from partner companies (Hewlett Packard and General Electric). Led small team of engineers and software developers in platform creation.

  • Portal content management - Designed and developed portal content and brand asset management systems for FedEx, Subway, GE Electrical Systems
  • Account Management - Owned vendor relationship for Quality Assurance testing
  • Training - Designed corporate training program for users of the CMS and Asset management tools.
  • Established online product marketing materials and assets.

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June 2003 - Nov 2004
Business Analyst/Web Developer

Analysts International Corporation

Lexington, KY
Charged with designing a scalable publishing system and web application solution for managing teacher training and certification tracking. Develop large scale publishing and storage.

  • Information Architecture - Designed user workflows and interfaces.
  • Database Design - designed and developed Oracle database
  • Report design - Tested solutions for reporting dashboard

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Jan 2000 - Sept 2001
Web Developer

Noble World Communication

Springfield, MO
Brought in as first web developer at Noble & Associates to provide interactive services for clients. Awarded multiple Addy's for interactive design and interactive promotion.
  • www.frenchs.com - Designed and developed web pages and applications for promotions
  • www.tyson.com/FoodService - owned CMS and Layout
  • www.franksredhot.com - Designed and developed web pages and applications for promotions
  • www.BAF.com - Designed and developed publishing pipeline and portal
  • Uncle Ben's Sales Training - Designed and developed sales training CD-ROMs and generated matching web content

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SKILLS

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  • CMS Design
  • Localization planning
  • Marketing and Business Strategy
  • Managing distributed teams
  • Scrum Master certified
  • Search marketing planning
  • Web Analytics
  • Social media planning & measurement
  • SEO planning & management

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PUBLIC SPEAKING

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I have spoken at over 50 events in the last 5 years on CMS Design, SEO, Digital Strategy. Including: HIMA, SIS, SMX East, SMX Advanced, Pubcon, SES San Jose, SES NY, DevConnecctions, and more.

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EDUCATION

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1999 -

Missouri State University

Missouri

Bachelor of Science

  • Communication Theory

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AWARDS AND HONORS

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2001 Addy Interactive Design - Frenchs.com
2001 Addy Interactive Design - BAF.com

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